Nova Poshta is a Ukrainian leading postal and courier company that provides logistics and delivery services. The company has a special platform, called NP Shopping, which specialises in online purchases delivery from abroad, mainly clothes. Our task was to create visual approach for the platform in digital.
We chose collage from street style looks as a main design tool, which gave us space for experiments with composition and details. Both concepts and published images are presented here. Made with OMD OM Group.
We used collage as a concept of mix and match, offering the possibility to combine different brands from all over the world, while NP Shopping will make the delivery process fast and easy. Every world brand is now closer than it seems.
Street style looks were both a design material as well as a source of inspiration, where every unexpected detail could make a difference. And it was a great experience to work with a client so open to bold design approach and willing to experiment.
