Matrix is a professional hair care, styling and colour brand, designed to bring premium solutions for every hair type. Matrix has recently rolled out a big rebranding, offering innovation for every hair type and education of every stylist. Our task was to provide and support brand's visual and social communication in digital and SMM and make design look clear, up-to-date and keep up with the brand's improved standards.
Made with OMD OM Group.
Team:
Anastasia Pakhomova — creative direction, SMM
Anton Momot — art direction
Iuliia Laguta — design in digital
Anna Shystka — design in digital
We adhered to minimalism, letting visuals have more "air", used pure colours in the background, as well as bold typography where needed. We gave up unnecessary details to focus all attention on the product or a message.
