Lipton Ice Tea is a renowned manufacturer of cold tea, especially popular among young people. The task was to create visual content showing brand's benefits in digital, make it creative, eye-catching and stand out from competitors. In our works we sticked to outdoor shooting, unusual graphics, stop-motion videos, abundance of light and colours on the background.
Made with OMD OM Group.
Team:
Ilya Kolotiy — lifestyle shooting
Anastasia Pakhomova — creative direction, SMM
Anton Momot — art and creative direction
Iuliia Laguta — design in digital
